• About The Wonderfactory

    History

    The Wonderfactory was founded five years ago in New York City by creative partners David Link and Joe McCambley.

    We spent our first four years designing massively large web sites for various content companies, such as Time Inc., Life Magazine, WebMD, The Food Network, and others. You can see our portfolio here.

    Today

    Our staff are focused on helping publishers, media companies, and advertisers create addictive experiences across all devices and operating systems—including—and especially—the new iPad. You can view more examples of our iPad work on our home page.

    • How we help magazines and newspapers onto the tablet

      With 17 tablet experiences either completed or underway, we’ve developed a streamlined process to help our clients move quickly, while ensuring they take full advantage of the tablet form factor.

    • Audit: First, we review your current print, web, video, and mobile experiences, identifying opportunities to introduce or enhance interaction. We quickly get up to speed on your brand so that we can develop unique experiences that differentiate you from your competitors.

    • Content Strategy: Next, we review all of your traditional (non-interactive) and interactive content, and identify which is most appropriate for each consumer touch point. Every consumer interaction with your brand will be optimized for the devices on which they will reside.

    • Requirements: We then discuss every aspect of your consumer experiences, such as your table of contents, article pages, special features, photo galleries, etc. We identify the content that must be included in your tablet experience.

    • Unique Experiences: Merely moving print or TV content to the tablet will do your brand a disservice. We’ll brainstorm with you to imagine unique experiences that will be optimized for the tablet form factor. Our primary focus here will be to develop experiences that make your tablet app indispensable to your customers, so they’ll become addicted to your brand.

      At this stage it’s especially important to acknowledge the differences between types of magazines, to make sure our unique experiences are useful to your customers. For instance, fashion magazines need to enable women to tear out pages and share them with friends, or save them for later. Breaking stories in newspapers need to add articles, photos, and videos as a story unfolds. Sports magazines must be updated instantly with the latest scores.

    • Navigation: Now that we’ve determined the entirety of your content, we have to make it easy and intuitive for your customers to move around within stories and between stories in both linear and non-linear ways. We’ll also identify new ways for your customers to interact with your content, through gestures, taps, swipes, etc.

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    • Page Layouts: Every text-heavy page of a print magazine translates to about three tablet pages. That means we need to help you re-think the way your customers consume content. We’ll work with your internal creative/design team to lay out pages in new ways, and to incorporate interactive elements that make it as easy and intuitive as possible for customers to access your content.

      If you’re a multi-title publisher, we’ll help create “templates” for some of your layouts that can be repurposed across multiple titles—while preserving the unique design of each title.

      For instance, all of your titles may contain Tables of Contents, article pages, photo galleries, video archives, etc. Instead of creating separate layouts for each title, we’ll help “build once and design multiple ways” to reduce your costs and time to market.

    • Daily/Weekly/Monthly Production: While creating content for the tablet will require slightly greater effort compared to your print process, it will fit surprisingly well into your workflow—especially if you are using InDesign and Woodwing Software. We’ll help train your staff to ensure the tablet fits into your workflow seamlessly.

    • Storefront Develoment: Once you’ve built your tablet app, you need to distribute it. We’ll help you develop a storefront, or tap into the storefronts of others, to ensure that as many people experience your great work as possible.

    Contact Us

    To learn more about how The Wonderfactory, or The Wonderfactory and Woodwing Software, can help move your content to the iPad, call Joe McCambley at 212-672-3950. Or write to him at joe@thewonderfactory.com.

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