It’s shaped like this for a reason.

If you believe, like us, that advertising should be so useful people think of it as a service and that advertising is at its best when people seek it out, rather than avoid it, the iPad may be the greatest advertising platform ever invented.

The iPad comes with a beautiful 9” high-def touch screen, gesture control, broadband Internet access, audio, video, text, a keyboard, location awareness, and a connection to anyone or any brand with an email address. It’s television, radio, print, billboards, direct mail, e-mail, movie theaters, the Internet, a computer, and skywriting in one incredibly beautiful package.

Of course, in the hands of uncreative minds the tablet will be just another way to deliver 300 X 250 boxes of crap. What will it be in your hands?

If you'd like to learn more about how The Wonderfactory can help you create tablet experiences that will have people addicted to your brand, click here.